SITUATION

The Western Museums Association had participated in the Museum Advocacy Day in Washington D.C. for several years, but despite its continual presence remained a relatively unknown player in arts advocacy.

SOLUTION

Focusing on Museum Advocacy Day, helped bring attention to the importance of museums and raised the profile of Western Museums Association as a regional and national advocacy organization. Key elements of the campaign included: - Strong graphics

- Delivery across multiple channels

- Coordinated web content

- Short, catchy copy

IMPACT

Viral Success; Brand Elevation. Total Organic Reach of 23,000